Our experiment delved into the realm of AI-driven branding, commencing with the creation of a coffee brand, color scheme, and packaging design. While the AI exhibited remarkable capabilities in generating innovative concepts, it became evident that it had its limitations, particularly when it came to grasping the nuanced intricacies of human creativity and emotional connection. The coffee brand, though intriguing, lacked the warmth and personal touch that human designers could infuse effortlessly. As the project expanded to encompass mineral water, vodka, and marijuana brands, we faced similar challenges. While AI could generate eye-catching visuals and trendy color palettes, it struggled to imbue these brands with the depth and authenticity required for success. This experiment highlighted that AI’s potential is immense, but it still has a long way to go before it can truly compete with the nuanced creativity and emotional resonance that human designers bring to the table. Perhaps refining the prompts and enhancing AI algorithms will pave the way for more substantial advancements in the future.