Que Quo is a distinctive footwear brand renowned for its exquisite craftsmanship, seamlessly blending Vietnamese artistry with French elegance to create timeless loafers that epitomize sophistication and comfort.
I was instructed to establish the Queue Quo brand identity for a footwear factory, focusing solely on crafting a distinct branding strategy. The goal was to fuse Vietnamese and French cultural influences into the brand’s image, conveying a sense of sophistication and timelessness. This required meticulous attention to detail in developing the brand’s visual elements, messaging, and overall tone to resonate with both cultural backgrounds while maintaining a consistent and appealing identity across all brand touchpoints
Each pair is meticulously handcrafted by skilled artisans, paying homage to both the rich heritage of Vietnamese shoemaking and the refined style synonymous with French fashion.
