Journal - I am Will.D

Footwear Design

By IamWillDCreative Direction, Design, Footwear, Sustainable

Footwear Design I was a founding member of SaiKutsu. A sustainable footwear initiative based in Ho Chi Minh City. Throughout this period, I had the opportunity to design numerous sneakers...

February 2, 2024

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Rekut

By IamWillDBranding, Design, Footwear, Rekut, SustainableNo Comments

As Creative Director at SaiKuts, I encountered a distinctive challenge – crafting a brand named Rekut to revolutionize the fashion and footwear industry through sustainable practices. Initiated as a collaboration...

February 2, 2024

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SaiKutsu

By IamWillDCreative Direction, Footwear, SustainableNo Comments

Introduction: SaiKutsu was founded with a vision to revolutionize the footwear industry by researching and developing eco-friendly solutions and I acted as the Creative Director from 2015 to 2020. Recognizing...

February 2, 2024

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HUG

By IamWillDBranding, Creative Direction, Design, Footwear, ShopifyNo Comments

‘Hug’ is a footwear factory brand based in Ho Chi Minh City, Vietnam. They wanted their own footwear collection after making sneakers for major brands for decades, they had decided...

February 2, 2024

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Ai Generated Coffee Brand

By IamWillDAi, Branding, Design, PackagingNo Comments

Rizz Coffee The experiment delved into the realm of AI-driven branding, commencing with the creation of a coffee brand, colour scheme, and packaging design. While the AI exhibited remarkable...

January 24, 2024

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